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Wednesday, June 26, 2013

A back to basics approach to business development



By Ellen Keiley

A back to basics approach to business development  It is a challenging time for business. There is lots of competition for every opportunity, making it more difficult for businesses to drive financial success. Therefore, it is advantageous - and arguably necessary - for professionals and organizations to differentiate themselves from others. You have likely heard this before, but it is always good to be reminded that a strong focus on client service will set you apart. Clients will appreciate the attention to their needs, and if you do it right, you will build relationships, loyalty, and enjoy greater wallet and market share.


Clients expect a certain level of service from their service providers. If one can exceed those expectations, it is a win/win situation. There are numerous ways to do so.

  • Engage in “active” listening.
  • Seek client feedback.
  • Don’t take relationships for granted. Be client centric.
  • Get to know your clients as people.
  • Take all organizational interaction into consideration.


 

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